Don't chew on your pencil.
Brush with it. 🦷✏️
Four SVG logo directions — from clean wordmark to playful pencil-tooth fusion mark. All optimized for digital and print at any scale.
Earthy, warm, and unmistakably Toothpencil. Inspired by cedar shavings, graphite marks, minty freshness, and craft paper bags.
A friendly hand-drawn feel meets clean readability. The type system balances warmth and professionalism — like a pencil sketch that grew up.
Toothpencil speaks like your funniest friend who also happens to care deeply about the planet. We're quirky, punny, warm, and eco-positive — never preachy, never boring.
We're a toothbrush shaped like a pencil. Our entire existence is quirky. We lean into the absurdity and make people smile before they even start brushing.
We love wordplay. Pencil puns, tooth puns, school supply humor. If there's a pun to be made, we've already made it. "Sharpen Your Smile" is just the beginning.
We don't guilt-trip. We celebrate. Every brush is a tiny party for the planet. We talk about what we're planting, not what others are destroying.
We're inviting, inclusive, and approachable. Like finding a hand-written note in your lunchbox. We make sustainability feel like a hug, not a lecture.
From absurdist humor to earnest eco-messaging — campaigns that make people stop, laugh, and switch.
A fake documentary exploring the "discovery" that pencils are made of teeth. Museum exhibits. Academic experts. Dental conspiracy theories. Then the twist: "Actually, we did the opposite. We made a toothbrush out of a pencil." Cut to product shot with a wink.
Formats: TikTok series (6 episodes), YouTube pre-roll, Instagram Reels, billboard teasers ("PENCILS MADE OF TEETH?" → reveal)
Toothpencil shows up in pencil cases, desk organizers, and school supply lists. "The only school supply that fights cavities." Seasonal Q3 campaign aligned with back-to-school shopping.
Formats: Social, retail POP, Target endcap
Side-by-side: your plastic toothbrush in 2426 (still in a landfill) vs. your Toothpencil in 2027 (already a tree). Stark. Simple. Shareable.
Formats: Billboard, transit ads, print
Beautiful morning routines — but the toothbrush is a pencil. Coffee, stretch, brush with a pencil. "Wait, what?" Aspirational aesthetic meets double-take humor. Targets wellness/lifestyle audience.
Formats: TikTok, Pinterest, Instagram
Behind-the-scenes at General Pencil Company. 5th generation, last pencil factory in America, now making the future of toothbrushes. Craft, heritage, and innovation in Jersey City.
Formats: Long-form video, PR, editorial
Customers rate their brushing experience with letter grades. "A+ for making me feel like a kindergartener again." "B+ because my roommate keeps stealing it." Authentic, funny, shareable.
Formats: Social carousel, email, website
Feed post — campaign launch announcement with product hero shot on kraft paper background.
Phase 1 teaser billboard. Cryptic, intriguing. QR code to toothpencil.com. Reveal campaign follows 2 weeks later.
Kraft paper box with pencil slot. FSC-certified, soy ink. Includes plantable seed paper card inside.
Short-form content series. Product reveal format optimized for FYP algorithm.
Quarterly shipping notification. Warm, playful, on-brand. Drives anticipation for seasonal editions.
Lifestyle product photography concept. Toothpencils in a reclaimed wood pencil cup. Seasonal colors.
Consistent @toothpencil everywhere. Emoji signature: 🦷✏️
Bio template: "The world's first pencil you brush your teeth with. 🦷✏️ 1 brush = 1 tree. Sharpen your smile."