$50K
Seed Round
Pre-seed / SAFE
$65K
Y1 Revenue Target
15,000 units
73%
Gross Margin (DTC)
At $4.99 price
Month 8
Break-Even
~11,400 units
$590K
Y3 Net Profit
54% net margin
💰 Startup Costs
$50K seed allocation across 7 categories
| 🟡 Production (5K units) | $22,000 |
| 🟤 Packaging | $5,000 |
| 🟢 Marketing Launch | $10,000 |
| 🔵 Website & Tech | $3,000 |
| 🟣 Fulfillment Setup | $4,000 |
| ⚫ Legal & IP | $3,000 |
| ⚪ Reserve | $3,000 |
| Total Seed Round | $50,000 |
🔧 COGS Breakdown by Scale
Toggle production volume to see cost curves
🧮 Pricing & Margin Calculator
Adjust price and volume to explore scenarios
🏭 Manufacturing Cost Curve
COGS per unit vs. gross margin across production scales
📈 Year 1 Revenue by Channel
Monthly revenue — DTC, Wholesale (Hello Products), Subscription
Year 1
Revenue$65,000
COGS$18,800
Gross Profit$46,200
Gross Margin71%
Net Profit$9,700
Year 2
Revenue$340,000
COGS$75,200
Gross Profit$264,800
Gross Margin78%
Net Profit$121,800
Year 3
Revenue$1,100,000
COGS$155,000
Gross Profit$945,000
Gross Margin86%
Net Profit$590,000
⚖️ Break-Even Analysis
Revenue vs. total costs — break-even at ~11,400 units
📦 Subscription Economics
“The Pencil Case” quarterly subscription model
$8
Target CAC
Via social + influencer
$60
Avg LTV (18mo)
75% annual retention
7.5x
LTV:CAC Ratio
Healthy > 3x
Q1
Payback Period
First shipment